This Privacy Policy describes how HeyElvo (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit www.heyelvo.com, interact with our ads, or purchase our digital products.

By using our website or purchasing from us, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following information to operate and improve our services:

a. Information you provide directly:

• Name, email address, and billing details at checkout
• Email address when subscribing to newsletters or updates
• Any information you send through our contact form or support email

b. Automatically collected information:

• IP address, browser type, device information, and usage data collected via cookies, pixels, and analytics tools
• Behavioural data such as pages visited, time spent on site, and referral sources

c. Third-party advertising and analytics data:

• We use advertising tools (e.g., Meta/Facebook Pixel, Meta Conversions API, Google Analytics) that collect information about your interactions with our site and ads to help us understand performance and show you relevant offers.

We do not collect or store your full payment card information. Payments are securely processed by Shopify Payments, PayPal, or Stripe.

2. How We Use Your Information

We use your data to:

• Process and deliver your orders
• Send access links and product updates
• Communicate about purchases or support inquiries
• Send marketing emails (only if you opt in)
• Analyze site performance and ad effectiveness
• Show you relevant ads and offers across platforms like Facebook, Instagram, and Google

We never sell your personal data.

3. Legal Basis for Processing

Under UK GDPR, we process your data under the following lawful bases:

• Contractual necessity: to process and deliver your order
• Consent: when you opt in to marketing or accept cookies
• Legitimate interests: to analyze usage and improve products
• Legal obligation: to comply with accounting and tax laws

4. Data Retention

We retain personal data only as long as necessary for the purposes described, typically up to 6 years for accounting and compliance. You may request deletion of your data at any time (see Section 9).

5. Cookies and Tracking

We use cookies, pixels, and similar technologies to:

• Ensure secure site functionality and checkout
• Analyze performance and traffic
• Personalize content and ads

You can manage or disable cookies through your browser settings. For information about interest-based advertising or to opt out, visit:
https://www.youronlinechoices.com/uk/your-ad-choices.

6. Third-Party Services and Advertising Partners

We share limited information with trusted partners who help us operate and market our business:

• Shopify – website hosting, checkout, and order processing
• PayPal / Stripe – payment processing
• Google Analytics – analytics and performance tracking
• Meta (Facebook & Instagram) – advertising, retargeting, and performance measurement
• Email marketing providers – sending newsletters or updates (only if you subscribe)

These partners process data on our behalf under data-processing agreements consistent with UK GDPR.
Meta and Google may use cookies or similar technologies to collect or receive information from our website and elsewhere on the Internet to provide measurement and targeted ads. You can learn more about Meta’s privacy practices at https://www.facebook.com/privacy/policy.

7. Data Security

We implement appropriate technical and organizational safeguards to protect your data against unauthorized access, alteration, disclosure, or destruction.

8. International Transfers

Your data may be transferred to and processed in countries outside the UK or EEA (for example, by Shopify, Meta, or Google). We ensure all transfers comply with UK GDPR through Standard Contractual Clauses or equivalent safeguards.

9. Your Rights

Under UK GDPR, you have the right to:

• Access and receive a copy of your data
• Request correction or deletion
• Withdraw consent for marketing
• Object to or restrict certain processing
• Request data portability

To exercise these rights, email hello.heyelvo@gmail.com. We will respond within 30 days.

10. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect data from minors. If you believe a child has submitted personal information, please contact us to remove it.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will appear on this page with a new “Last Updated” date. Continued use of our site after changes indicates acceptance.

12. Contact Information

For questions or data requests, contact:

HeyElvo Support Team

hello.heyelvo@gmail.com